air pollution

Defining a brand identity for an indie band.


BACKGROUND

Air Pollution is an indie rock/pop duo from Bakersfield, California: Josh (lead vocals, guitar, synths) and Kyle (backup vocals, drums, synths). Their name, Air Pollution, is a tongue-in-cheek reference to their hometown, which is known to have some of the worst air pollution in America. They sound a bit like Vampire Weekend meets Simon and Garfunkel. Also, they are entirely fictional, but I would totally listen to them if they were real.


DEFINE THE QUESTION

How can the brand identity for a modern band reflect its retro sound and California roots?


IDEATE


FINAL DESIGN

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