IMPLICIT-ASSOCIATION TEST

Redesigning a market research (and social psychology) interface.


BACKGROUND

For this project, I was asked to refresh the visual design of an innovative market research tool (based on the implicit-association test, a social psychology measure of unspoken attitudes and beliefs). The instruction: "Make it look more modern." I took it a step further by proposing a completely redesigned user experience–one that works for this tool and the original test that inspired it.


DEFINE THE QUESTION

How do we modernize the user experience for a classic social psychology interface?


FINAL DESIGN

My solution involved restructuring (and rewriting) the introduction, and implementing a device-agnostic interface design.

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After:

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