SCHUYLER FARMS

Creating a grocery brand for a national retailer.


BACKGROUND

This debranded infographic is one of four pieces commissioned by a national retailer seeking to choose a new name for its grocery section. It was used as a reference sheet during discussions among the client’s creative, research, and executive teams.


DEFINE THE QUESTION

How do we help loyal customers of a major retailer see it as a destination for high-quality groceries?


FINAL DESIGN