Designing collateral for a museum lecture series.
This free lecture series was presented by a small textile history museum, which hoped that the event could help raise its profile and boost attendance numbers. The target audience consisted of creative, well-educated young people interested in design, fashion, and the DIY crafting movement (especially knitting).
DEFINE THE QUESTION
How do we show a new, younger audience that the museum is a friendly place to engage and learn?
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